The "52 Virtues Project" is an initiative of Niche Partners Pty Ltd. Niche Partners is an Australian company based in Kincumber, NSW which is an hour or two north of Sydney near the beach. You can find out more about Niche Partners here but briefly we are a boutique Internet marketing company and our mission is to be involved in projects that make the world a better place to live.
Why the 52 Virtues?
Why 52 Virtues in 52 Countries in 52 Days?
Because of our skills in Internet Marketing, we have the ability to impact on a lot of people. We wanted to do something that used our skills to send positive thoughts to people - and what better way than through the thoughts of children?
Initially, this was going to be a family project, with our children creating artworks on their favourite virtues. As we started telling friends our plans they all wanted their children to have the opportunity to be involved. So, true to our natures, we thought BIG! So the 52 Virtues Project was born.